Your work seems to focus on the typical Ukrainian everyday life. When you’re asking yourself, ‘Is this real or not?’, I know it’s a good photo. My style developed from documentary into mockumentary this surrealistic picture when people don't understand where reality is and where fiction is. Back then, I already felt the only thing I can do is art and photography, so I started shooting a lot.īefore I take a photo, I usually spend a huge amount of time preparing for it. So I went to the Academy of Railway Transport. After that, I really wanted to go to an Academy of Arts but, as usual in Ukraine, my mother told me: ‘No, the artist is always hungry'. When I was 10 years old, I attended a film and photography community for kids and was immediately drawn into it. I started to discover the world by taking pictures. Tell us a bit about your approach to photography. Standard Deviation is not afraid of failure, it’s not even an option. You feel the support because they believe in you and in the fact that you create something good, which is something you're not even always sure of yourself. For us it meant a lot it kicked things off. They gave us freedom to do what we want to do. What makes this project so special?ĭ: The label wants to make Kyiv’s scene evolve. You're part of Standard Deviation, a label for music, art and publishing connected to infamous club ∄. Rina: Our first work was my track with Diana's visual and emotional response to it. I was already making music, but I was starting to feel like doing more…ĭiana: She actually asked me to make cover artwork and then a couple of days later she was like, why aren't we doing a video? He was like ‘You have to check out her Instagram, she's doing amazing stuff’ and Diana was super embarrassed. Rina: We were at the same party and met through a mutual friend. Diana Azzuz, 29 and Rina Priduvalova, 24, multidisciplinary artists
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